| LEADER 01174nam 2200277 a 4500 |
| 001 19263 |
| 003 ULIBM |
| 008 030417s2004 caua sb 001 0 eng |
| 020 ^a130499315 |
| 050 ^a HF5415 K87R,2003 |
| 245 ^a Rethinking marketing : Sustainable marker - ing Enter prise in Asia / Philip Katter , Hermawan Kartajaya, Hooi Den Huan and Sandra Liu |
| 250 ^a1 st ed |
| 260 ^aSingapore : Prentice Hall ,2003 |
| 300 ^axii,224 p.^b 1 เล่ม ^p 1,395 บาท |
| 500 ^aAbout the Sustainable Market-ing Enterprise Model. - - Drive Your Sustainability Loop. - - Analyse Your Landscape. - - Design Your Architecture. - - Balance Your Scorecard. - - Build Your Inspiration, Culture and Institution. - - Putting It All Together. |
| 650 ^aMarketing - Asia - Mangement - Case studies |
| 913 ^aImported by ULIBM Administrator |
| 949 ^aImport form external file by ULIBM system |
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