| LEADER 01174nam 2200277 a 4500 |
| 008 030417s2004 caua sb 001 0 eng |
| 020 ^a471204765 |
| 050 ^a HF5415 K39, 2003 |
| 245 ^a Kellogy integrated markting : the Kellogy marking faculty and the faculty of integrated markting communications al the medill school of fournalish / Dawn , Incobcci and Bobby Calder, Editors |
| 260 ^aNew Jerrey : John Wiley & son , 2003 |
| 300 ^axxi, 314 p.^b 1 เล่ม ^p 1,100 บาท |
| 500 ^aChapter 1 : Overview of Kellogg on Integrated Marketing. -- Chapter 2 : What Is Integrated Marketing. -- Chapter 3 : The Tao of customer Loyalty : Getting to MY Brand. -- Chapter 4 : Using Interaction Maps to Create Brand Experiences. -- Chapter 5 : Inter |
| 650 ^aKellogy on integ |
| 913 ^aImported by ULIBM Administrator |
| 949 ^aImport form external file by ULIBM system |
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